About Big River Broadcasting Corporation
We're Proud of Our Roots . . .
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It Starts Here. . . Few companies can claim pioneers as their founders. We at Big River Broadcasting certainly can. Big River Broadcasting was started by and continues to be operated by Florence, Alabama native Sam Phillips' family. Sam always loved music . . . and radio.  At a young age Sam was a disc jockey at a local Muscle Shoals radio station. From there Sam moved his family to Memphis, Tennessee, where he was exposed to the cultural richness of tenant farmers, preachers, and front-porch musicians. Sam eventually started a small recording studio. The "Memphis Recording Service" would, in just a few years, impact the world as the birthplace of a new musical era.Elvis Enters the Building Elvis Presley began his legendary rise to fame  with Sam Phillips' guidance. Along the way Sam would also record and shape the careers of Johnny Cash, Carl Perkins, Jerry Lee Lewis, and countless others on his Sun Records label.
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The Tradition Continues Big River Broadcasting continues this tradition of excellence with three top-ranked radio stations . . . WQLT (Q107), WXFL (KIX 96), and WSBM (Magic 1340). This tradition means that we put our listeners first. We have a great investment in backup equipment including generators and transmitters. Our goal is to stay on the air at all costs, especially during severe weather. This is not just a marketing statement. We truly take this responsibility seriously. The Music Continues Big River Broadcasting wants to be your choice for entertainment and information. Tune to us for your favorite "Hits of the 60s, 70s, 80s and the Best of Today" on Q107, "Muscle Shoals to Music Row" on KIX 96, and the best in adult urban on Magic 1340. Feel free to send in your public service announcements to any or all of our stations. |